UI/UX DesignWebshop DevelopmentConversion Optimization

Fashion Webshop

Fashion is about experience. This webshop brings that feeling online. Large product photos, smooth checkout and a design that strengthens the brand on every screen.

Industry

Fashion / E-commerce

Year

2026

Services
UI/UX DesignWebshop DevelopmentConversion Optimization
Fashion Webshop - Device mockup

Products

Visually strong

Experience

High-end design

Checkout

Optimized

Responsive

Every screen

The challenge

Luxury brand, mediocre webshop

The brand had a strong identity in the physical store. Online was a different story. The webshop felt generic, the checkout was cumbersome and mobile visitors dropped off in large numbers. The gap between in-store experience and online experience was too big.

Generic template without brand identity
Checkout with too many steps and fields
Mobile experience not optimized
Low conversion despite high visitor count
The solution

Online experience at store level

A fully custom-built frontend with Shopify as backend. The design breathes the brand. Large product photos, smooth animations and a checkout that completes in three steps. Designed mobile-first so that 70% of visitors get a top experience.

Custom frontend with Shopify API as engine
Mobile-first design for all screen sizes
Checkout in three steps without account
Visual product pages with color variants
Shipping integration with real-time costs
Homepage
Product detail
Features

Fashion and technology in balance

Visual Product Pages

Large photos that bring the product to life. Color variants, size guide and material info on a clear page. The customer can almost feel the product.

Fast Checkout

Three steps from cart to order. No account required, no unnecessary fields. Pay via iDEAL, credit card or Klarna.

Brand-consistent Design

Typography, colors and spacing are aligned with the brand identity. The design feels like an extension of the physical store.

Mobile-first

More than 70% of visitors come via mobile. The shop is designed for phones and scales to desktop, not the other way around.

Shipping Integration

Real-time shipping costs and delivery times in the checkout. Track and trace sent automatically to the customer. Returns can be handled via the customer portal.

Shopify Backend

Inventory management, orders and customer data run via Shopify. The frontend is fully custom-built for maximum speed and control.

Screenshots

Fashion on every screen

Homepage
Product detail
Checkout
Device mockup
Results

More conversion, fewer drop-offs

2.4x

Higher conversion

The new checkout and mobile-first approach significantly increase conversion.

1.2s

Load time

Next.js and optimization deliver lightning-fast pages.

45%

More mobile sales

Mobile visitors now purchase almost as often as desktop users.

Technology

Built with proven technology

React
Next.js
TypeScript
Shopify API
Node.js
Tailwind CSS
Vercel
Stripe
React
Next.js
TypeScript
Shopify API
Node.js
Tailwind CSS
Vercel
Stripe
DSTRCT Solutions

Have a similar project in mind? Let's talk.

We build webshops that strengthen your brand identity and convert visitors into customers.

Book a call